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| Agenda | Download pdf | |
| Friday, June 14, 2013 | ||
| 11:00 am | Registration | |
| Noon | Lunch, introduction and preview of the day's work |
Ish Theilheimer
Publisher, Straight Goods News |
| 12:45 pm |
Keynote address
A Strategy for Reviving Labour's Image |
Linda McQuaig
Author of The Trouble With Billionaires |
| 1:30 pm |
Your members are your marketing team:
The evidence-based union image-building system that works |
Marc Zwelling
President, The Vector Poll™ |
| 2:00 pm |
What is a brand? How do you build, sustain and revive a brand?
Case study: What a brand-building union website looks like |
Dan Aronchick
Branding consultant President, Out-Think Inc. |
| 3:15 pm |
Break
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| 3:30 pm |
Winning the air war - improving your image
on TV and other screens |
Allan Bonner
TV coach and consultant Allan Bonner Communications Management |
| 4:30 pm |
Clinics
Participants' choice |
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| #1 Right-to Workshop | Marc Zwelling | |
| #2 Brand-building | Dan Aronchick | |
| #3 Great presentations on any screen | Allan Bonner | |
| 5:45 pm | Reception - Cash bar | |
| 6:15 pm | Buffet dinner | |
| 8:15 pm | If the labour movement were my client… |
Robin Sears
Principal, Earnscliffe Strategy Group |
| 9:00 pm | Reception - Cash bar | |
| Saturday, June 15, 2013 | ||
| 8:30 am | Preview of the day's work |
Ish Theilheimer
Publisher, Straight Goods News |
| 8:45 am |
Yes, you can change your image.
Changing the conversation about unions |
Terry O'Reilly
Host, Under the Influence, CBC, Sirius Satellite Radio |
| 10:15 am | Break | |
| 10:30 am |
Click and organize: Turn members into organizers
Using social media to organize a union and revive labour's image |
Melissa Cheater
Digital strategist |
| 11:45 am | 100 ways to revive labour's image | Participants contribute their ideas to revive labour's image focusing on their own action steps [all their ideas will be distributed to participants after the conference] |
| 12:15 pm | Evaluation, wrap-up | Ish Theilheimer and participants |
| 12:30 pm | Workshop ends | |