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Reviving Labour's Image

A Persuading to Win workshop featuring Terry O'Reilly
June 14-15, Courtyard Toronto Marriott Hotel, Downtown Toronto
Agenda Download pdf
Friday, June 14, 2013
11:00 am Registration  
Noon Lunch, introduction and preview of the day's work Ish Theilheimer
Publisher, Straight Goods News
12:45 pm Keynote address
A Strategy for Reviving Labour's Image
Linda McQuaig
Author of The Trouble With Billionaires
1:30 pm Your members are your marketing team:
The evidence-based union image-building system that works
Marc Zwelling
President, The Vector Poll™
2:00 pm What is a brand? How do you build, sustain and revive a brand?

Case study: What a brand-building union website looks like

Dan Aronchick
Branding consultant
President, Out-Think Inc.
3:15 pm Break
3:30 pm Winning the air war - improving your image
on TV and other screens
Allan Bonner
TV coach and consultant
Allan Bonner Communications Management
4:30 pm Clinics
Participants' choice
  #1 Right-to Workshop Marc Zwelling
  #2 Brand-building Dan Aronchick
  #3 Great presentations on any screen Allan Bonner
5:45 pm Reception - Cash bar
6:15 pm Buffet dinner
8:15 pm If the labour movement were my client… Robin Sears
Principal, Earnscliffe Strategy Group
9:00 pm Reception - Cash bar
  Saturday, June 15, 2013
8:30 am Preview of the day's work Ish Theilheimer
Publisher, Straight Goods News
8:45 am Yes, you can change your image.
Changing the conversation about unions
Terry O'Reilly
Host, Under the Influence, CBC, Sirius Satellite Radio
10:15 am Break
10:30 am Click and organize: Turn members into organizers
Using social media to organize a union and revive labour's image
Melissa Cheater
Digital strategist
11:45 am 100 ways to revive labour's image Participants contribute their ideas to revive labour's image focusing on their own action steps [all their ideas will be distributed to participants after the conference]
12:15 pm Evaluation, wrap-up Ish Theilheimer and participants
12:30 pm Workshop ends