Home   Agenda   Speakers   Registration   Testimonials   Contact  
Reviving Labour's Image

A Persuading to Win workshop featuring Terry O'Reilly
June 14-15, Courtyard Toronto Marriott Hotel, Downtown Toronto
Dan Aronchick, President of Out-Think Inc
Dan taught Marketing at the Schulich School of Business at York University for 15 years, where he developed the first Canadian course on Creative Idea Generation. A "packaged goods" marketer for 20 years, Aronchick is the former director of marketing at Unilever and started his career at Procter & Gamble. His past clients include Royal Bank, Kraft, Harlequin and Molson. Recently, clients include ECW Press and the Humber School of Creative and Performing Arts.
Dr Allan Bonner
Allan Bonner has coached approximately 30,000 people to deal with some of the most controversial and public issues of our time. He has worked with heads of government, G7 and UN delegations, the WTO, NATO as well as CEO's and diplomats around the world. He has recently worked in Hong Kong, Seoul, Tokyo, Bangkok, Beijing, Singapore, Canberra, Budapest, Geneva, many American atates and all Canadian provinces.
Melissa Cheater
Melissa is a digital strategist within the Western Communications & Public Affairs team. She is a graduate of Western's Faculty of Information & Media Studies and brings a passion for communication, technology and online behaviour to the event, as well as experience running #PSEWEB , a grassroots peer-to-peer conference for staff at Canadian universities and colleges. She focused the final years of her degree on online social networking and its implications, and went forward to break new ground in digital media, with projects featured in publications such as Maclean’s magazine. Melissa can be reached via Twitter or LinkedIn .
Linda McQuaig
Journalist and best-selling author Linda McQuaig has developed a reputation for challenging the establishment.

As a reporter for The Globe and Mail, she won a National Newspaper Award in 1989 for writing a series of articles which sparked a public inquiry into the activities of Ontario political lobbyist Patti Starr, and eventually led to Starr's imprisonment. And as a Senior Writer for Maclean's magazine, McQuaig (and Ian Austen) wrote two cover stories probing the questionable business dealings of Conrad Black in connection with a US takeover bid in the early 1980s. An irate Black suggested on CBC radio that McQuaig should be horsewhipped.

In 1991, she was awarded an Atkinson Fellowship for Journalism in Public Policy to study the social welfare systems in Europe and North America.

Since 2002, McQuaig has written an op-ed column for the Toronto Star . She is author of nine books on politics and economics — including six national bestsellers — such as Shooting the Hippo (short-listed for the Governor General's Award for Non-Fiction), The Cult of Impotence, All You Can Eat, and It's the Crude, Dude: War, Big Oil and the Fight for the Planet. Her most recent book, co-authored with Neil Brooks, is The Trouble With Billionaires.

Terry O'Reilly, Host, CBC Radio Under the Influence
Terry O'Reilly's best-selling book — The Age of Persuasion: How Marketing Ate Our Culture — and CBC radio shows introduced him to millions. But in the ad world he already was famous after a career as an award-winning copywriter for Campbell-Ewald, Doyle Dane Bernbach and Chiat/Day, and co-founder of the creative audio production company Pirate Radio & Television (it has a staff of 50, with recording studios in Toronto and New York City).
Marc Zwelling, Vector Research
Marc Zwelling is president and founder of Vector Research and The Vector Poll™, an ongoing public opinion research project involving a collaboration of national and provincial unions. Vector Research and Development Inc is a full-service market and opinion research company and has worked in the private and public sectors for over 20 years.